Tag Archives: Weet Bix

Lexical-gustatory synaesthesia investigation as a form of psychotherapy?

I’m wondering why both of the words “morning” and “program” or as it was spelled when I was young “programme” always elicit a subtle taste experience of bland sloppy breakfast cereal (probably Weet Bix) softened to pap with milk. The whole experience reeks of boredom and ordinariness and mediocrity. I suspect that these synaesthesia associations are based on memories from my early school years, memories of eating a cheap and convenient and inferior breakfast (better than none I guess) and then being sent to primary school to listen to an unforgivably boring school assembly while being made to stand still in the cold morning air while singing along with one of those dreary songs from the 1970s about the morning (that one by Cat Stevens and there was another, some folk tune). I’m not sure how the word “program” fits into this picture, but I know that it is a word often used in a bland and meaningless way by administrators and bureaucrats and teachers to describe things that turn out to be less exciting than they appeared; “We are going to listen to a radio program this morning children” “If you do your best you will be allowed to take part in a special sport program”. How I hate programs! How I hate mornings! How I hated being made to drink plain milk from a little glass bottle in the morning at school! And how I hate eating nothing but wholegrain slop as a meal to start my day! I just want to to stay up late and watch Mrs Brown’s Boys and get up after 10 and eat bacon, eggs and ripe sweet red grilled tomatoes for breakfast, on crunchy toast with plenty of butter! No I do not want to get with the program!