Tag Archives: Anterior cingulate cortex

Are these forms of synesthesia?

Synesthesia, at and near its borders. Lawrence Marks and Catherine Mulvenna Frontiers in Psychology. 2013; 4: 651. Published online 2013 September 26. doi:  10.3389/fpsyg.2013.00651



I would say a definite “yes”  that SENSORY AUTOBIOGRAPHICAL MEMORY or the PROUST PHENOMENON described in this paper is related to synaesthesia, in fact I would say it is a type of synaesthesia. Just look at how it works; there is a trigger and a triggered experience like in synaesthesia, both are highly specific and can be highly idiosyncratic, there is a set connection between the both, the phenomenon is involuntary and automatic, and the Proust phenomenon is considered to be a type of memory and many of my observations at this blog have demonstrated that synaesthesia can involve memory, is an element of the “method of loci” memory technique and I would argue operates like memory. Yes, Yes, Yes, the Proust Phenomenon is a close relative of synaesthesia. I would even speculate that synaesthetes might experience the Proust Phenomenon more often than others and some people who aren’t synaesthetes maybe never experience the Proust Phenomenon.

Shaunacy Being In Love Makes Water Taste Sweeter. Australian Popular Science. 17 Oct 2013.


I was stunned when I first read this article about a set of studies (details below) that could be regarded as investigations of flavoured emotion synaesthesia experienced by study subjects who are not known to be synaesthetes. I was stunned because the effect of hightened experiencing of the taste of sweetness when primed to be thinking about of experiencing love described in this article seems to be very similar to my own rare experiences of white chocolate flavoured hugs, from the time when one of our kids was an incredibly cute preschooler. All money is on the theory that my anterior cingulate cortex was being activated at that moment, in a big way.

Chan, Kai Qin; Tong, Eddie M. W.; Tan, Deborah H.; Koh, Alethea H. Q. What do love and jealousy taste like? Emotion. Vol 13(6), Dec 2013, 1142-1149.