Facial personification of a car in a sideshow ride

personified car with a face on a sideshow ride

Car with a face on a sideshow ride

How creepy is this? Another example of a sculpture or creative design that features personification added to the form of an everyday object. My particular interest in personification is my own theory that personification synaesthesia (as experienced by myself) or something like it gives rise to superiority in face memory (or being a super-recognizer) by naturally making the faces of unknown people more memorable and interesting. But the personification of objects is not limited to synaesthetes or people with unusual perception of faces. The personification of objects is a theme that can be found in sculpture, design, art and advertizing, and I’ve written about an photographed many examples at this blog. Not all personification in sculpture or design takes the form of a face, as in this creepy sideshow ride car. One could say that the fanciful face of this pretend car is a reference to pareidolia, which is a psychological phenomenon in which the mind interprets random or vague images or stimuli as having a pattern or significance. Some classic examples of pareidolia are seeing animals in clouds or seeing faces in rock cliffs orhearing voices in white noise. Even though the fronts of motor cars have little in common with faces (except that maybe a person looks forward through both, and a mouth and a radiator grille are intake openings), the pattern of two headlights above horizontal design features in a symetrical layout at the front of a car makes the human mind think of a face. It is thought that we are so sensitive to face-like patterns because our minds are designed to look for faces. All the same, I’d rather not have to look at one as creepy as this one.

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