O’Brien, Domininc Never Forget a Name or Face.
It comes as no surprise that a book on the subject of memorizing names and faces by a memory competition champion is apparently not a massive success. Dominic O’Brien won the World Memory Championships eight times over, and he is the author of many successful and highly respected self-help books about memory, so he is most definitely an expert on memory (a practicing expert, not an academic researcher expert) and writes good books on the subject. So why is his book about remembering names and faces apparently unpopular, with only one review on Amazon, a negative one? Perhaps it is because face memory is different to memory in general. Poor face memory is a visual agnosia and is not the result of a lack of effort in memorization or a lack of knowledge about mnemonic techniques. Memory sport champions with normal abilities in visual recognition and visual memory might be very good at using memory techniques, but do they have anything much to offer the prosopagnosic?
We can’t dismiss mnemonists and memory performers before establishing exactly how they achieve their feats of memorization. The American Harry Lorayne is one memory performer who has an incredible record for matching names with faces. He reputedly memorized more than 7,500,000 names and faces over a lifetime, but such claims (found in a 1994 book by Buzan and Keene) are hard to test. Are researchers in the science of face memory, prosopagnosia and super-recognizers the only ones to look to for knowledge about face memory and face memory impairment, or can non-academic practicing memory experts make a useful contribution? We shouldn’t forget that one of the most famous academic case studies of superior memory, published in the book The Mind of a Mnemonist by Alexander Luria, was a study of a man who had at one time worked as a stage mnemonist. Many people believe that Luria misunderstood the basis of the astounding memory abilities of Shereshevsky.
Wikipedia contributors Harry Lorayne. Wikipedia, The Free Encyclopedia, http://en.wikipedia.org/w/index.php?title=Harry_Lorayne&oldid=543782362